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For FY19, Licious published sales of Rs a hundred and ten crores; processing 2.25 lakh orders a month at an average order cost of Rs 600
Online clean meat and seafood emblem Licious opened its first three hundred square ft meat and seafood experience center on the excessive-footfall Galleria Market in Gurugram on Thursday.


Designed to trade the standard Indian enjoy of purchasing meat and seafood, the center is geared up to take customers via the entire farm-to-fork adventure of meat and seafood by using trained meat experts, who also complex on the organization’s responsible and sustainable sourcing methods and solution all queries on traceability and first-class of products.

“Repeated requests from customers to the touch and sense our products, and a couple of questions they posed to us about how we source our meat, and many others, brought about us to begin our offline adventure. We want to be an omnichannel brand and plan to open 7-eight more such centers over the following yr,” Vivek Gupta, co-founding father of Licious, instructed BusinessLine. He said the center is also absolutely knife-free, providing the simplest pre-packed merchandise delivered immediately from the production plant to ensure no compromise on best and hygiene. In addition, the center’s ‘Endless Aisle’ function lets customers vicinity orders on a digital kiosk for merchandise now not available at the center, intending to be brought at their doorsteps in 90 minutes.

Safety Norms

“The common meat buying enjoy in India is all approximately crowded markets, dingy lanes, and the frantic search for quality merchandise. Our revel in the center is not anything like a conventional meat or seafood store and is compliant with the global food safety and hygiene norms,” stated Abhay Hanjura, co-founder, Licious.

Over the final four years, Licious, an especially fragmented, unorganized industry worth $forty billion, claims to have served over 6 lakh clients across Bengaluru, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, and Pune through online and app-primarily based purchase.
The start-up owns the complete back-give-up supply chain powered via stringent cold chain management to keep the nice and freshness of every product from the time of procurement, processing, and storage to the time it reaches the give up-customer.

Value-brought merchandise

It has delivered several valued-introduced products to its clean meat and seafood portfolio, including spreads, marinades, and pickles, and released prepared-to-fry meat and seafood pakoras on Eid.
For FY19, Licious posted revenue of ₹110 crores, processing 2.25 lakh orders a month at an average order cost of ₹600.
It raised two rounds of $25 million in Series C, and Series D funding in September and December 2018, respectively, with a complete of $64 million raised thus far. It competes with fresh home, Nandu’s Chicken, EasyMeat, and ZappFresh, among others.

Shayla M. Berg

Online meat, seafood logo Licious goes offline, too 2I’ve always loved food and I’ve always loved sharing my love of food with the world. This love led me to become a professional foodie, opening my very own restaurant called The Great American Cafe and writing a blog called Foodieso.com, where I’ve been able to share my recipes, ideas and thoughts about food.


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