FoodieSo

For FY19, Licious published sales of Rs 110 crores; processing 2.25 lakh orders a month at an average order cost of Rs 600
Online clean meat and seafood emblem Licious opened its first three hundred square feet meat and seafood experience center on the high-footfall Galleria Market in Gurugram on Thursday.

Designed to trade the standard Indian enjoyment of purchasing meat and seafood, the center is geared up to take customers through the entire farm-to-fork adventure of meat and seafood by using trained meat experts, who also complex on the organization’s responsible and sustainable sourcing methods and solve all queries on traceability and first-class of products.

“Repeated requests from customers to touch and sense our products, and a couple of questions they posed to us about how we source our meat and many others, brought us to begin our offline adventure. We want to be an omnichannel brand and plan to open 7-eight more such centers over the following year,” Vivek Gupta, co-founder of Licious, told BusinessLine. He said the center is also absolutely knife-free, providing the simplest pre-packed merchandise delivered immediately from the production plant to ensure no compromise on best hygiene. In addition, the center’s ‘Endless Aisle’ function lets customers vicinity orders on a digital kiosk for merchandise not available at the center, intending to be brought to their doorsteps in 90 minutes.

Safety Norms

“The common meat buying enjoyed in India is all approximately crowded markets, dingy lanes, and the frantic search for quality merchandise. Our retail in the center is not anything like a conventional meat or seafood store and is compliant with the global food safety and hygiene norms,” stated Abhay Hanjura, co-founder of Licious.

Over the final four years, Licious, an especially fragmented, unorganized industry worth $ 40 billion, claims to have served over 6 lakh clients across Bengaluru, Hyderabad, Delhi-NCR, Chandigarh, Mumbai, and Pune through online and app-primarily based purchases.
The start-up owns the complete back-give-up supply chain powered via stringent cold chain management to keep the nice and freshness of every product from the time of procurement, processing, and storage to the time it reaches the final customer.

Value-brought merchandise

It has delivered several value-added products to its clean meat and seafood portfolio, including spreads, marinades, and pickles, and released prepared-to-fry meat and seafood pakoras on Eid.
For FY19, Licious posted revenue of ₹110 crores, processing 2.25 lakh orders a month at an average order cost of ₹600.
It raised two rounds of $25 million in Series C, and Series D funding in September and December 2018, respectively, with a complete of $64 million raised thus far. It competes with fresh home, Nandu’s Chicken, EasyMeat, and ZappFresh, among others.