Blue Bell Ice Cream is on the lookout for a lady who became caught in a viral video licking a bathtub of the logo’s ice cream and returning it to the grocery shop freezer.
The Texas-primarily based dessert business enterprise stated in a declaration that they’re working with “regulation enforcement, retail companions and social media systems” to locate the wrongdoer.
“We need to thank our customers for alerting us to the incident this past weekend of a video published to social media displaying a Blue Bell object being tampered with,” an announcement posted to the ice creamery’s website stated. “We take this issue very seriously and are currently working with regulation enforcement, retail partners, and social media systems.
“This kind of incident will now not be tolerated,” their announcement introduced.
The video in query shows a lady licking the top of a Blue Bell tub of ice cream, putting the lid lower back on after which setting it returned in the store’s freezer, laughing as she does it.
A Los Angeles-based totally ice cream truck proprietor is so tired of social media influencers asking him at no cost cones in alternate for “publicity,” that he has doubled the fee of his tender serve for all of us claiming to be an influencer.
“We’ve decided to make this issue legit with signage. We, without a doubt, don’t care in case you’re an Influencer, or what number of fans you have got,” CVT Soft Serve announced on Instagram earlier this week.
“We will in no way, come up with a free ice cream in change for a put up on your social media page. It’s a $4 object…well, now it’s $eight for you. #InfluencersAreGross“
CVT — which stands for the available flavors, chocolate, vanilla, and twirl — has been operating for 5-and-a-1/2 years, and founder Joe Nicchi tells PEOPLE that during the last two to 3 years, requests from influencers are available every single week, in the form of each online requests and face-to-face at his vans.
“I’m genuinely embarrassed for those humans,” the soft serve purveyor tells PEOPLE. “I’m now not sure one hundred percent certain what they honestly do, and their fans, likes, and comments can all be purchased, so I have a problem searching at them as being reputable.”
“I’m sure there are some legitimate ‘influencers’ obtainable. However, we haven’t stumble upon any at our vehicles or via event requests.”
Just remaining Thursday, his agency “acquired a request for an event to comp them 300 servings in alternate for “exposure”…I accept as accurate with that’s an influencer’s favorite phrase.”
The request is a perfect example of the sort of messages that caused Nicchi to make his “Influencers Pay Double” signs for his vehicles. Ironically, his signs and symptoms have now made him pass viral on social media.